Donor: European Commission - CREA
Application procedure: Online Application
Donor base: Belgium
Reference number: CREA-MEDIA-2024-INNOVBUSMOD
Eligible applicants: Non-Profit Organisation, Social Business
Deadline: 25.01.2024

Financial details

Grant size: Medium - up to $1,000,000
Minimum grant size: -
Total available budget: 8.500.000€
Funding type: Grants
Maximum grant size: -
Funding ratio: up to 100%


  • Arts & Culture
  • Capacity Building

Project Locations

  1. Africa


  2. Asia


  3. Europe

      Albania, Armenia, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Georgia, Hungary, Kosovo, Latvia, Lithuania, Montenegro, North Macedonia, Poland, Romania, Slovakia, Slovenia, Ukraine


1) Objective

The Innovative tools and business models action is aimed at encouraging the development and/or the spread of innovative tools and business models to improve the visibility, availability, audience and diversity of European works in the digital age and/or the competitiveness and/or the greening process of the European audiovisual industry.

Expected results are:

  • Improve the competitiveness of the European audiovisual industry and seize the benefits of the innovative developments in technology and business models;
  • Improve the adaptation of the European audiovisual industry to the opportunities offered by Artificial Intelligence and the development of virtual worlds (also called Metaverse(s));
  • Improve the greening process of the European audiovisual industry;
  • Improve the production and circulation of European audiovisual works in the digital era;

The projects can include in particular:

  • Subtitling or accessibility/discoverability/recommendation tools to be widely used across borders and across platforms in order to improve the visibility, the availability and the audience potential of European audiovisual works;
  • Business tools improving the efficiency and the transparency of the audiovisual markets: automated rights management system, technology for data gathering and analysis;
  • Business models seeking to optimise the synergies and complementarities between the distribution platforms (festivals, cinemas, VOD…);
  • Business tools exploring new modes of production, financing, distribution or promotion enabled or enhanced by new technology (AI, big data, blockchain, Virtual worlds / Metaverse, NFT, etc.);
  • Innovative tools and business models improving the greening process of the audiovisual industry.

2) Eligibility

Applicants should be based in Ukraine and other Creative Europe country and correspond to one of the following categories
non-profit organisations, public or private bodies, provided that they can prove the organisation’s non-commercial status
the project proposal will not generate any profit.

3) Location

Actions must take place in EU member states plus listed EEA countries.

4) Budget

The estimated available call budget is EUR 8,500,000.

5) Application

Deadline for applications is 25 January 2024. Proposals must be submitted electronically via the Funding & Tenders Portal Electronic Submission System (accessible via the Topic page in the Search Funding & Tenders section. Paper submissions are NOT possible.

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